keming via Today and Tomorrow via Type for you.

What do you mean you don’t get it? See, because the r and the n are too close together. It’s funny. Oh, never mind….

So, remember in the beginning when you tried to remake the Microsoft logo in “Word.”

You’d pick your font (ahemmm…Arial Bold Italic. Don’t front.), type up the company name and voila! Logo’s remade, but hmmm…it didn’t look quite right. Well, that’s because you didn’t kern* it, sucka.

* Experienced typographer’s and fellow designers bare with me here. See, kerning is an action performed on text wherein you adjust the spacing between letters. It doesn’t matter much for body copy like what you’re reading here. Auto-kerning will take care of that. But at 14 points and above, you need to consider kerning or your text will look amateurish and you’ll just be a noob. Anyway, now you understand kerning. And now you can understand the joke…or, maybe not. Get outta here.